Driving business impact in APAC with Account-Based Marketing

Explore the current state of ABM in APAC  

APAC marketers face a unique set of challenges when implementing ABM as part of their GTM strategy — our report explores the current state of practice, unique challenges faced by marketers, and insights from industry leaders on the present ABM landscape and future trends. 

Discover the results from a survey to over 100 senior marketers in the region along with thoughts from six key industry leaders from B2B brands, such as: 

• 56% of APAC marketers cite personalised content, communications, and experiences as the top challenge in deploying successful ABM programmes
  
  
• 63% of APAC marketers say the tension between needing to show short and long-term wins starts with conflict between marketing leaders and C-suite 
  
  
• 81% of APAC marketers are concurrently managing more than one type of ABM program