Hear practical insights and real-life examples for more effective collaboration as we explore:

The Impact of the New Normal - How Sales and Marketing have evolved.
Where once salespeople used to passionately drive face-to-face engagement now they are being forced to have hard conversations and get closer alignment with their marketing counterparts in order to interact with prospects. We’ll explore

• ⦁ What kind of pressure does this put on marketing?
• ⦁ What are the new engagement tactics that enable sales to become more relevant?
• ⦁ Customers now expect more, how do you change the narrative, so you are perceived as a fully aligned organisation?

What Next:
We’ll take a look at what to expect for the remainder of the year for sales and marketing and what to prepare for in 2021, including:

• ⦁ How to keep the magic in the sales and marketing relationship
• ⦁ ABM – how is this changing and how does it fit in the GTM strategy as companies are redefining how they are doing business?
• ⦁ Creating a marketing influencer model
• ⦁ Measurement and common KPIs

How do we continue to bring in talent into sales and marketing?

• ⦁ Development of early career programmes to attract new blood
• ⦁ Focus on EQ over IQ – how does this help better alignment?