Thursday 15th October 2020
9:30am PST, 12:30pm EST, 17:30pm BST
Join our live webinar on Thursday 15th October to hear first-hand experiences, insights and advice on how to effectively bridge the divide, and foster profitable sales and marketing relationships.
2020 has been a year of massive change that has seen both sales and marketing trying to figure out how to best adapt their strategies for a digital-first world. So how do marketers react to align with sales to drive stronger, more connected customer relationships, generate more leads and drive better ROI.
In this hugely insightful and interactive 40 minutes of frank discussion, Eric Wittlake, Senior Advisor and Analyst at research and advisory firm TOPO and Ciena’s CMO Joe Cumello will discuss what the challenges have been and how to overcome them. And, discover what the future trends in sales and marketing look like.
“Organisations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates” – Marketing Profs.