--- title: Phoebe Jackson joins moi global as the B2B agency continues to grow its leadership team description: Phoebe has made a name for herself by helping some of the world’s largest technology companies—such as Adobe, Microsoft and VMware—to advance their position with customers at every stage of their journey, transitioning from traditional marketing to account-based marketing. image: https://inspire.moi-global.com/hubfs/Images/2022/Internal%20Blogs/Welcome-Phoebe-Jackson.jpg --- ![MOI Logo](https://inspire.moi-global.com/hubfs/Images/MOI%20logo.svg) [#MOILife](https://inspire.moi-global.com/blogs/tag/moilife) [Careers](https://inspire.moi-global.com/blogs/tag/careers) # Phoebe Jackson joins moi global as the B2B agency continues to grow its leadership team ![ MOI](https://inspire.moi-global.com/hubfs/MOI-logo.png) MOI Feb 25, 2021 - 2 min read ![](https://inspire.moi-global.com/hubfs/Images/2022/Internal%20Blogs/Welcome-Phoebe-Jackson.jpg) Award-winning marketing and creative agency MOI Global are undergoing a period of explosive expansion—so they are delighted to have recently welcomed on board Stefanie Hinten-Reed, their brand-new Business Director.  **Brand, content, and digital marketing expertise**  Stef has been in B2B for over 20 years, having started out in integrated marketing campaigns at below-the-line agencies. She proved her proficiency by excelling across a multitude of media, including DM, radio, and newspaper. Stef’s eclectic career has seen her working with consultancies, financial services, and tech enterprises, expanding and specialising her approach to digital marketing along the way.  Stef is driven by the power of quality content. Her audience-first approach is derived in no small part from her origins in magazine publishing where, as she explains:  *You had to prove the benefit of *telling*, not *selling*. You had to explain to marketing directors the power of stories, and how aligning brand with engaging storytelling is beneficial in the long term to the audience.If you’re writing content that’s interesting and relevant, it doesn’t matter if it comes from a brand or not. That’s been my single biggest eye-opener in the last 10 years.*  **The power of storytelling**  Stef encourages her clients to discover the potency of high-quality content for themselves, in order to educate, delight, and engage their customers. She stresses the importance of not only getting in front of people in the first place, but also of understanding what they care about, and their pain points:  *I see a lot of tech businesses talk about the benefits of their products and services. But rarely do they take a step back and ask: “Why is this of interest to this particular audience? How does it relate to the challenges they face, at both an industry and individual level?”*  But this was precisely why Stef was so enthused to join MOI. As she describes:  *MOI have easily the most creative environment I’ve been in. But they also boast the data and science insights to back up what they do.*  **Ready to turn the heads that count!**  Stef is excited to align MOI’s clients’ growth strategies with their customers’ needs, whilst adding business value to their end users. She advocates for brands to stay true to themselves, and have the confidence in being authentic for their customers. Stef’s effervescent enthusiasm for what makes brands unique has seen MOI reimagine their approach to both content and clients alike. They can’t wait to see what she does next!  MOI Global transforms relationships between customers and B2B technology brands, with head-turning marketing and advertising for the likes of Facebook, Oracle, ServiceNow, Amazon Web Services, DXC Technology, and Truata.  ## Recent blog posts: [![](https://inspire.moi-global.com/hs-fs/hubfs/EOY_animated_banner.gif?width=767&name=EOY_animated_banner.gif)](https://inspire.moi-global.com/blogs/fortune-favours-the-creative) ##### [Bite-sized wisdom for bolder marketing strategies in 2024. We’re all about delivering better B2B experiences.](https://inspire.moi-global.com/blogs/fortune-favours-the-creative) ![ MOI](https://inspire.moi-global.com/hubfs/MOI-logo.png) MOI Dec 11, 2023 - 7 min read [![](https://inspire.moi-global.com/hs-fs/hubfs/Images/2022/Internal%20Blogs/2025-multi-specialists.jpg?width=767&name=2025-multi-specialists.jpg)](https://inspire.moi-global.com/blogs/the-moi-global-of-2025-a-different-type-of-b2b-agency/) [Featured](https://inspire.moi-global.com/blogs/tag/featured) [#MOILife](https://inspire.moi-global.com/blogs/tag/moilife) [Careers](https://inspire.moi-global.com/blogs/tag/careers) ##### [The MOI Global of 2025: A different type of B2B agency Things are evolving at lightning speed here at MOI. With our vision, growth, and industry renowned Turning Heads™ approach to creative marketing solutions, we’re on track to become the world’s...](https://inspire.moi-global.com/blogs/the-moi-global-of-2025-a-different-type-of-b2b-agency/) ![ Matthew Stevens](https://inspire.moi-global.com/hubfs/Matthew-Stevens-blog.jpg) Matthew Stevens Feb 4, 2022 - 3 min read [![](https://inspire.moi-global.com/hs-fs/hubfs/Images/2022/Internal%20Blogs/Global-presence.png?width=767&name=Global-presence.png)](https://inspire.moi-global.com/blogs/moi-in-2022-the-people-powered-b2b-marketing-agency) [#MOILife](https://inspire.moi-global.com/blogs/tag/moilife) ##### [MOI in 2022: The people-powered B2B marketing agency Reading Murray Watson’s blog post about the early years of MOI Global, and how he co-founded the agency with Phil Payne in 1987, I couldn’t help but think about my own time at the agency.](https://inspire.moi-global.com/blogs/moi-in-2022-the-people-powered-b2b-marketing-agency) ![ David Haward](https://inspire.moi-global.com/hubfs/David-haward.jpg) David Haward Jan 27, 2022 - 4 min read ## GET THE LATEST AND GREATEST B2B MARKETING INSIGHTS SENT STRAIGHT TO YOUR INBOX. ![](https://ws.zoominfo.com/pixel/AvxrHs3XwCqF5g09Y0Sg) ### [![MOI Logo](https://inspire.moi-global.com/hubfs/MOI%20Logo_White.jpg)](https://moi-global.com/) ### [Solutions](https://moi-global.com/the-not-so-b2b-growth-engine/) ### [Work](https://moi-global.com/our-work/) ### [Careers](https://moi-global.com/culture/) ### [Not-so-B2B News](https://moi-global.com/insight-vault/) ### [Contact us](https://moi-global.com/contact-us/) - - - - - © 2025 Marketing Options Ltd - [Privacy Policy](https://moi-global.com/privacy-policy)