--- title: ABM in NA, UK and Europe Report description: As part of a global research project, we surveyed more than 200 marketers and spoke with several senior ABM and marketing leads to explore the state of ABM. Download the report. --- ![MOI logo](https://inspire.moi-global.com/hubfs/MOI%20Logo%20White%20(1).svg) # Divergent Paths, Converging Strategies: ABM Realities and Opportunities in North America, the UK and Europe ![Abm report book](https://inspire.moi-global.com/hubfs/Images/2023/ABM%20Unplugged/abm-report-book.png) ABM is evolving—and at pace. Different levels of ABM maturity across North America, the UK and Europe mean marketers across these regions face distinct challenges — yet they’re united over the data conundrum. As part of a global research project, we surveyed more than 200 marketers and spoke with several senior ABM and marketing leads to explore the state of ABM: **Interesting: 41%** of marketers in the UK and Europe run all 3 types of ABM, compared to only **16%** in North America  **Rising: 44%** of marketers across regions allocate more than half their budget to ABM **Shocking (not shocking):** Nearly **70%** of North America marketers are looking to AI to help with customer preferences, compared to only **34%** in the UK and Europe AI has everyone talking, for sure: adding to the data question.  Dara Such, VP Customer Enablement and Data Strategy at TechTarget, says, “More ABM programs are using a power combo of account and contact-level intent data to achieve scale and stronger results. Scale is often associated with automation and AI but **how you use those tools and with what data is so important.”**  We don’t believe in gating content, but we’d love to hear from you. Drop us a line to chat with one of our ABM specialists.   [Get in touch](mailto:phoebe.jackson@moi-global.com) with Phoebe Jackson in the UK and Europe  [Say hi](mailto:glenn.landauer@moi-global.com) to Glenn Landauer in North America Hear more from the interviews and see the full results in the report. Download now. ![](https://inspire.moi-global.com/hubfs/emea-nam-abm-report-digital.png) [![Download report](https://no-cache.hubspot.com/cta/default/2205892/25f2f148-f711-45ed-8e82-94ed4301aeb1.png)](https://cta-redirect.hubspot.com/cta/redirect/2205892/25f2f148-f711-45ed-8e82-94ed4301aeb1) [![Take me to the APAC report](https://no-cache.hubspot.com/cta/default/2205892/3f9ef2f0-f114-48c2-8490-750ea269878c.png)](https://cta-redirect.hubspot.com/cta/redirect/2205892/3f9ef2f0-f114-48c2-8490-750ea269878c) ### [![MOI Logo](https://inspire.moi-global.com/hubfs/MOI%20Logo_White.jpg)](https://moi-global.com/) ### [Solutions](https://moi-global.com/the-not-so-b2b-growth-engine/) ### [Work](https://moi-global.com/our-work/) ### [Careers](https://moi-global.com/culture/) ### [Not-so-B2B News](https://moi-global.com/insight-vault/) ### [Contact us](https://moi-global.com/contact-us/) - - - - - © 2025 Marketing Options Ltd - [Privacy Policy](https://moi-global.com/privacy-policy) ![](https://ws.zoominfo.com/pixel/AvxrHs3XwCqF5g09Y0Sg)