From throwing your hat in the ring for ABM, hunting for revenue, adding value for Sales and telling customer-centric stories, marketers have an opportunity to use and apply data in interesting, emotive and impactful ways.
In this report, which interviewed over 270 B2B marketers across Europe, the Middle East and North America, we explore four key scenes we see playing out on repeat:
Explore how B2B marketers are using their data in 2024 and get practical recommendations on squeezing more value from your own.
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