Ahh, creativity! It’s the thing everyone in B2B claims to want. We slather our profiles with creative credentials, we churn out endless blogs and social posts on its importance. And yet, the irony is hard to ignore. B2B is drowning in dull, repetitive, corporate space-fillers.
So, where’s the disconnect? Why do so many B2B organizations struggle to practise what they preach?
Our Not-So-B2B Creativity Playbook unpacks the key insights, takeaways and learnings from two intimate roundtable discussions with senior marketing leaders. We explore the current state of creativity and Creative in B2B, what needs to change, and why B2B’s idea of a ‘Creative Department’ is actually killing creativity.
Think of it as your invitation – and roadmap – tap into creativity’s full potential.
Ready to see what’s possible?
This isn’t just a collection of safe case studies and best practices. It’s a challenge to the status quo. Get your copy to discover:
