Sr. Director of Media
Eric likes to grow stuff. Lots of it. With over 30 different crops in 500 feet of space, he’s hoping to expand that in his new home to 3000 feet. Crazy? Maybe. But Eric likes to know where his food comes from, likes to plant seeds and see them come to fruition, and well, likes to eat good food. When it comes to digital marketing, Eric utilizes some of what he’s learned from gardening: you sow what you reap. Staying on top of the proliferation of digital marketing ideas and technologies is only the first step. After more than a decade in digital media and advertising leadership, Eric brings a strong collaborative approach, working closely with BNJ creative and content teams to develop fully integrated media programs that increase market awareness and drive engagement. He has delivered strong results and ROI for clients including Intel, BMC Software, IBM, Jive Software and SalesForce.com. Eric’s blog, B2Bdigital.net, offers acclaimed thought leadership on B2B digital media trends and opportunities.
Articles by Eric Wittlake
Dish on B2B: Making Context Actionable
Four Overlooked B2B Marketing Ideas You Can Use Now
Dish on B2B: When Marketing Obstructs Leads
8 Things You Missed At MarTech
B2B Marketing Is Not the Same as B2C
Media 101: Media Planning and Your Media RFP
Your Buyer Does Not Need You Anymore
Media 101: Lower Lead Costs with Publisher Programs
The 3 C's of Mobile Will Change B2B Marketing
Are You Shouting Instead of Talking?
For Online Advertising, Context is Still King
Why You Should Still Care About Keyword Tags