--- title: Julie Wisdom description: Julie Wisdom | Babcock & Jenkins --- ![hero_bg.jpg](https://inspire.moi-global.com/hs-fs/hubfs/BabcockJenkins_May2016/Images/hero_bg.jpg?width=1500&name=hero_bg.jpg "hero_bg.jpg") × ## PORTLAND + LONDON At Babcock Jenkins we’re in it for our clients. We create meaningful and measurable buyer experiences that strengthen brand ties, drive demand, accelerate sales and deepen customer loyalty. And right now, we’re giving ourselves the client treatment. We’re revisiting our brand and letting our incredibly talented team shine. So please pardon our dust while we work on our website. Like all good things, it’ll be worth waiting for. Close [Babcock Jenkins](https://inspire.moi-global.com/) [Babcock Jenkins](https://inspire.moi-global.com/) - [People](https://inspire.moi-global.com/people) - [Work](https://inspire.moi-global.com/work) - [Blog](https://inspire.moi-global.com/blog) - [Contact](https://inspire.moi-global.com/about#contact) - [![](https://www.instagram.com/p/BBGiI7qlL_f/media)](https://www.instagram.com/p/BBGiI7qlL_f/) [3 months ago](https://www.instagram.com/p/BBGiI7qlL_f/) [Privacy Policy](https://inspire.moi-global.com/about/privacy/) - ![Bio-Carousel-Images-2000x1140-Julie-1.jpg](https://inspire.moi-global.com/hubfs/BabcockJenkins_May2016/Images/Bio-Carousel-Images-2000x1140-Julie-1.jpg "Bio-Carousel-Images-2000x1140-Julie-1.jpg") - ![Bio-Carousel-Images-2000x1140-Julie-4.jpg](https://inspire.moi-global.com/hubfs/BabcockJenkins_May2016/Images/Bio-Carousel-Images-2000x1140-Julie-4.jpg "Bio-Carousel-Images-2000x1140-Julie-4.jpg") - ![Bio-Carousel-Images-2000x1140-Julie-5.jpg](https://inspire.moi-global.com/hubfs/BabcockJenkins_May2016/Images/Bio-Carousel-Images-2000x1140-Julie-5.jpg "Bio-Carousel-Images-2000x1140-Julie-5.jpg") # Julie Wisdom [Julie Wisdom](https://inspire.moi-global.com/people/author/julie-wisdom) ### Strategy Director Most comfortable creating marketing that’s a bit outside the comfort zone, Julie believes invention is a state of mind — a mode of operation the world’s most successful marketing organizations subscribe to. Her career as an innovator is rooted in the stories we all have to tell — from journalist to ad agency executive, she never lost touch with the impact of sharing a powerful story. And with the state of marketing today, it’s intelligent stories that motivate leads. Her passion for this is transparent when you meet her.   For 22 years, she has helped build brands and drive demand for companies big and small including Adobe, Xerox, Google US/UK, Imation, Hyland, Autodesk, LinkedIn for Business, IBM and American Express. To recalibrate her brain, Julie travels, particularly to Africa where conversations with elephants and ostriches renew her sense of amazement. #### Articles by Julie Wisdom [Cutting Through Content Jargon: A Glossary for B2B Marketers](https://www.bnj.com/blog/cutting-through-content-jargon-a-glossary-for-b2b-marketers) [Of tacos, tasers and truffle pigs: Creative musings for marketing in 2011](https://www.bnj.com/blog/of-tacos-tasers-and-truffle-pigs-creative-musings-for-marketing-in-2011) [Babcock & Jenkins Client Named DMA B-to-B Marketer of the Year](https://www.bnj.com/blog/babcock-jenkins-client-named-dma-b-to-b-marketer-of-the-year) [Results-driven Creative Through the ‘Actionable Theme’](https://www.bnj.com/blog/results-driven-creative-through-the-actionable-theme) [Of Bubbling Beakers and Blue Crystalline Powder](https://www.bnj.com/blog/theres-a-laboratory-in-your-agency) ### Follow Julie Wisdom [Twitter](https://twitter.com/juliewisdom) [LinkedIn](http://www.linkedin.com/in/juliewisdom) - © 2026 Babcock & Jenkins - [About](https://inspire.moi-global.com/about/) - [Careers](https://inspire.moi-global.com/careers/) - [Contact](https://inspire.moi-global.com/contact/) - [Privacy](https://inspire.moi-global.com/about/privacy/) ![](https://ws.zoominfo.com/pixel/AvxrHs3XwCqF5g09Y0Sg)